Tips to help you develop and achieve your strategy

Your number one audience for your strategy is those whose responsibility it is to take on the change needed to achieve your organization’s desired future. Buzzwords are their enemy because this fuzzy language leaves employees guessing at the real meaning of the words and the leaders’ expectations. Corporate jargon inflicts huge damage on a leader’s ability to communicate, prioritize, and measure the strategy.

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Crisis of any kind can put us into a state of paralysis. It can feel like the corporate strategy we spent months on and the meticulous project planning that followed needs to be tossed out – baby and bath water.  And you are likely right.  Why? Because the future is and always has been uncertain, and no amount of strategic planning will change that.

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Managing through COVID means doing things differently, and that is just what my client, a tourism marketing organization (TMO) that has been putting PuMP® into practice since 2015, did when they needed feedback and buy-in on prioritized potential measures.

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Being crystal clear on your Why matters more than ever

Uncertainty demands that leaders improve how they lead with Why because the How is often not immediately evident.  During periods of rapid change, we need to do things differently, and we know that “different” is a harder, riskier decision than doing the “same” better.

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