Your number one audience for your strategy is those whose responsibility it is to take on the change needed to achieve your organization’s desired future. Buzzwords are their enemy because this fuzzy language leaves employees guessing at the real meaning of the words and the leaders’ expectations. Corporate jargon inflicts huge damage on a leader’s ability to communicate, prioritize, and measure the strategy.
Better Measures: If not now, then when?
The much-respected consultancy, McKinsey, recently published “What matters most? Five Priorities for CEOs in the next normal”. In their fifth priority “Operate with purpose”, the authors drove home the importance …
