Your number one audience for your strategy is those whose responsibility it is to take on the change needed to achieve your organization’s desired future. Buzzwords are their enemy because this fuzzy language leaves employees guessing at the real meaning of the words and the leaders’ expectations. Corporate jargon inflicts huge damage on a leader’s ability to communicate, prioritize, and measure the strategy.
Why most measures don’t improve performance during strategy execution
Strategy execution can too often feel like one “knee jerk reaction” after another; an almost involuntary response where we react in a readily predictable way. We believe we are driving …