Strategy Execution

Empower your teams to do their part in achieving growth and change

Adura can help you to execute your strategy

So, your organization has a strategy. Now what?

Strategy is about articulating a strategic direction for the future. Achieving it is a different story. 

Strategy execution is, in many ways, harder because this is where the change takes place. Yet, strategy formulation gets all the boardroom bravado, causing leaders to overinvest in strategy formulation and underinvest in a meaningful framework for strategy execution.


Testimonial Quote Icon

Strategy execution is the responsibility that makes or breaks executives.

A wise warning by Alan Branche and
Sam Bodley-Scott of Implementation

Teams wrestle to align and prioritize their work when their strategy execution approach fails to:

  • Articulate what success looks like (The Why)
  • Provide a deliberate and repeatable approach to cascading strategy
  • Use meaningful measures for evidence-based decision-making
  • Create an environment that encourages learning, not judging

At Adura, we improve strategy execution by helping leaders:

  • Develop strategic direction that is easier to communicate and measure
  • Develop Performance Reports that improve evidence-based decision-making
  • Map department cascades and align teams’ work to strategy
  • Choose higher leverage actions that close performance gaps faster and with less effort
  • Build team buy-in to use more meaningful performance measures (KPIs)

The Steps

Testimonial Quote Icon

We were having trouble creating team connection between the corporate strategy, the marketing strategy, and the work being done on a day-to-day basis. Louise expertly guided us through the process and now we feel so much more unified.

Maya Lange, VP, Global Marketing | Destination British Columbia

Testimonial Quote Icon

When the only tool you have is a hammer, you tend to see every problem as a nail.

Abraham Maslow

Our Toolbox

Our mighty tool box

Most organizations invest heavily in strategy development but fail to formalize a strategy execution process. We help you avoid this mistake so that you can successfully achieve your goals.

Tools for Strategy Execution and Measuring Impact

  • Cascading your strategy for team alignment using objectives with performance results
  • The PuMP Blueprint for designing and using more meaningful KPIs in execution
  • Evidence-Based Leadership for leading execution and staying nimble
  • Leading performance forums using more useful reports
  • Core/non-core activity and prioritization
  • Process and root cause thinking
  • Google’s five characteristics of high-performing teams

Types of organizations Adura Strategy has worked with

  • Media and Communications
  • Tourism Marketing Organizations
  • Lottery and Gaming
  • Regulators (Health to Oil & Gas)
  • Housing Sector
  • Agriculture
  • Post-Secondary Institutions
  • Economic Development
  • Biotech
  • Transportation and Airports
  • Public Safety
  • Insurance
  • Forestry, Resources and Equipment
  • Food Service and Care Homes
  • Foundations and Charities
  • Municipalities
  • Entrepreneurs


Ready to execute better strategy?

Do you need to improve your strategy first?

Are you ready to use more meaningful measures?