Case studies and stories written by clients. To submit a case study please email

21 09, 2016

Destination Canada puts PuMP® into Practice

By |2019-11-18T20:11:35+00:00September 21st, 2016|Blog, Case Studies Written by Clients|0 Comments

Gloria Loree is the Executive Director for Global Marketing at Canada’s tourism national marketing organization.  Gloria and nine members of her team and agency attended the Vancouver PuMP® Performance Measurement Blueprint Workshop earlier this year. After a few months of working with them to de-weasel their strategic plan, build a results map and design more [...]

16 08, 2015

YMCA Regina puts PuMP® into Practice

By |2016-08-20T19:27:27+00:00August 16th, 2015|Blog, Case Studies Written by Clients|0 Comments

John Bailey is the General Manager of Regina’s YMCA, and he attended the Toronto PuMP® Blueprint workshop in March this year.  I was so glad when John sent me an email in June and shared how well his measure teams' first four steps of PuMP® had gone. He didn’t wait around to perfect his learning [...]