Case studies and stories written by clients. To submit a case study please email hello@adurastrategy.com.
Destination Canada puts PuMP® into Practice
Gloria Loree is the Executive Director for Global Marketing at Canada’s tourism national marketing organization. Gloria and nine members of her team and agency attended the Vancouver PuMP® Performance Measurement Blueprint Workshop earlier this year. After a few months of working with them to de-weasel their strategic plan, build a results map and design more [...]